From the team that averages a home sale a day
The Complete
Phone Playbook
The exact scripts, objection handles, and call systems my team uses every single day to book 47+ appointments per week.
Word-for-word. Nothing held back. Including 24 real audio recordings so you can hear exactly how it sounds when it's done right.
One-time payment. Instant access. No subscription.
Trusted by agents from
7 of 10
Top Realtors on TREB trained by Dan
$1B+
In career real estate sales
36
Years in real estate
#1
Realtor in his market for 20+ years
Hear It From Dan Himself
60 seconds. No fluff. Just who I am and why this works.
"I'm still in the trenches every day. That's what makes this different."
"I'm not even joking we sold 4 houses this week and I can't believe the appointments. It's insane. Learning the script in one week we literally got 8 appointments!"
Ana Carter — Hamilton, ON
Be Honest With Yourself.
You're sitting at your desk. The phone rings. A lead. Your stomach tightens.
You pick up and say... something. You wing it. You stumble through the conversation. The person says "I'll think about it" and hangs up.
Another one gone. Another commission check that went to the agent who knew what to say.
Or maybe it's the outbound calls. You stare at the phone for 20 minutes before picking it up. You dial. They answer. And you freeze. Because you have no idea what comes after "Hi, this is..."
This isn't a confidence problem. It's a language problem. You were never given the words.
71% of buyers say the phone call
is the #1 thing they want from their agent.
And yet most agents are winging it. Every. Single. Call. No script. No system. That's why 87% of agents fail within 5 years. Not because the market is bad. Because they never learned the language.
The Difference Is The Language
Without These Scripts
❌ Dreading every phone call
❌ Winging conversations and losing leads
❌ 1-2 appointments per week (if you're lucky)
❌ Freezing when sellers ask about commission
❌ Leads going to other agents who sound better
❌ Working harder but earning less
❌ Hoping your personality carries you
With The Phone Playbook
✅ Confident and prepared on every call
✅ Converting leads into face-to-face appointments
✅ 8+ appointments per week (like Ana Carter)
✅ Handling every objection without hesitation
✅ Sounding like a consultant, not a salesperson
✅ Working less but closing more
✅ A proven system that works every time you pick up the phone
Everything Inside
The Playbook
This is not a "tips" PDF. This is the entire system.
The Complete Inbound Call Script
Word-for-word what to say when a lead calls in. The big pause technique, the icebreaker questions, the conversion question that's 'almost impossible to say no to.'
The Outbound Call Script for Internet Leads
How to call back online inquiries and actually get them talking. Most agents fumble this in the first 10 seconds.
The Buyer Value Proposition
The exact offer that gets buyers to meet you in person. 4 variations depending on their situation.
The Seller Value Proposition
How to get sellers to invite you into their home for a listing presentation. Multiple angles for different seller types.
The Showing Offer (Last Resort Script)
When the value prop doesn't land, this fallback still gets you face-to-face.
Follow-Up Scripts (Buyer + Seller)
Short-term, long-term, and no-show follow-up language. Never wonder 'what do I say now?' again.
The Close of Call System
How to funnel every conversation to a specific date, time, and place. The 3-option close that eliminates 'I'll think about it.'
15+ Objection Handles
Commission, 'I have an agent,' 'I'm not ready,' 'Can't we just meet at the house?' — word-for-word responses.
The 5 Stages of Internalization
How to go from reading a script to having it in your DNA. Most agents skip this and sound robotic.
The Consultant's Approach (8 Principles)
The mindset framework that makes you sound like a trusted advisor, not a desperate salesperson.
24 Real Audio Recordings
Hear every script performed live. Tonality, pacing, emphasis — you can't learn this from text alone.
Total Value If Purchased Separately
$2,667
Normally part of the $2,999 PointOne Program
Today: $147
Get Instant Access — $147What Happens When You Learn The Language
Ana Carter
Hamilton, ON
"I'm not even joking we sold 4 houses this week and I can't believe the appointments. It's insane. Learning the script in one week we literally got 8 appointments!"
8 appointments in 1 week
Gino Spagnuolo
Toronto, ON
"I didn't even have my real estate license yet... and in my first year I made $162,000"
$162K first year
Vanessa Jeffery
Toronto, ON
"The practical application allowed me to make $156,872 my first year, $203,023 my second year and $258,485 my third."
$258K by year 3
Michael St. Jean
Hamilton, ON
"When I started all of this, we did 27 deals in one-year, last year we did close to 250"
27 → 250 deals
Amy Flowers
Milton, ON
"We've brought our business from about the $700,000 mark to we're forecasted this year to make about 1.3 Million"
$700K → $1.3M
Peggy Hill
Barrie, ON
"Our business increased by 45% in just one year."
45% growth in 1 year
More Results From Dan's Coaching
Rob Golfi
Hamilton, ON
22-person team, 500+ homes/yr
Jeremy Zdrill
Winnipeg, MB
Doubled sales, #1 in office of 115
Marc Evans
Ottawa, ON
175 → 650+ deals/year
Anthony Caputo
Bolton, ON
$1M+ GCI
Is This For You?
This IS for you if:
This is NOT for you if:
"I didn't even have my real estate license yet... and in my first year I made $162,000"
Gino Spagnuolo — Toronto, ON
Who is Dan Plowman?
Not a guru who quit selling 10 years ago and now just teaches. Dan is the only active Realtor who coaches. He still sells homes every single day.
Started in real estate in 1989. #1 Realtor in the Durham Region for over 20 years. His team has sold over $1 billion in real estate. They average a home sale a day.
He's trained 7 of the top 10 Realtors on the Toronto Real Estate Board — the largest real estate board in the world.
His closest competitor does less than half the business he does. These scripts are the reason.
"Why would anyone consider hiring a real estate coach who isn't even actively selling homes in today's market?"
What Else Costs $147?
🍽️
One dinner out with your spouse
⛽
Two tanks of gas
📱
One month of your phone bill
Or... the exact system that books 47+ appointments per week and has produced $1B+ in real estate sales.
My Promise To You
If you go through The Complete Phone Playbook, practice the scripts, use the system, and don't book more appointments within 30 days — email me personally and I'll make it right.
I've been doing this for 36 years. I know these scripts work because my team uses them every single day. If you put in the work, you will see results. Period.
Get The Playbook — Risk Free"I took away so much from it. It was a million dollar call, so many things I had missed that were so important."
Shaz Afzal — Guelph, ON
"But..." Let Me Stop You
"I've tried scripts before and they feel robotic."
That's because you were reading them, not internalizing them. The Playbook includes the 5 Stages of Internalization — the exact process to make scripts feel like YOUR words. Plus 24 audio recordings so you can hear how they sound natural, not scripted.
"My market is different."
The psychology of buying and selling a home is universal. These scripts have been used successfully in Toronto, Hamilton, Ottawa, Vancouver, Calgary, and across the US. When a seller says "I need to talk to my spouse" — that objection is the same everywhere.
"I'm too new for this."
Gino Spagnuolo didn't even have his license yet and made $162,000 in his first year using these exact scripts. New agents who learn the language from day one skip the 2-year struggle that kills most careers.
"I'm too experienced for this."
Michael St. Jean was already selling homes when he started. He went from 27 deals to 250. Experience without a system is just repetition. The scripts give structure to what you already know.
Questions Before You Buy
One Script. One Deal.
That's a 100x Return.
The average real estate commission is $10,000-$15,000. If these scripts help you close just ONE extra deal this year, you've made 100x your investment. One good objection handle alone is worth more than $147.
Normally part of the $2,999 PointOne Program
95% off. 48-hour flash release. Then it goes back behind the paywall.
Get Instant Access — $147✓ Instant digital access after purchase
✓ All scripts + 24 audio recordings included
✓ One-time payment — no recurring fees
✓ 30-day "more appointments or I'll make it right" promise
Spring market is here. Your phone is ringing.
Are you ready for the next call?
Get Instant Access — $147This price disappears when the timer hits zero.